Project Overview.
I designed a personal website for Daniel Lewis, a finance major at the University of Georgia, to showcase his independent equity research, live portfolio performance, and case studies. The goal was to create a platform that communicates professionalism, organizes complex information clearly, and makes it easy for visitors (such as recruiters, peers, or collaborators) to learn about Daniel’s work and get in touch with him.
My Goals.
Clarity and Simplicity – The website should feel clean and easy to navigate, without overwhelming users with too much information at once.
Accessibility of Content – Case studies, portfolio updates, and the “About Me” page should be accessible within a few clicks or scrolls.
Professional Presence – The design should reflect Daniel’s discipline in finance and research while remaining approachable for a wide audience.
Encouraging Connection – Contact information should always be easy to find, allowing opportunities for professional networking.
Design Approach.
I chose a one-page scroll design to reduce friction in navigation. Instead of spreading content across multiple pages, all sections (Portfolio, Case Studies, About Me) live on one page, so visitors can scroll through Daniel’s work like a narrative.
At the same time, I included a navigation bar with anchor links so users can jump directly to a section if they don’t want to scroll. This also takes users to a separate page in order to have said content in a different section without a conflicting area nearby. This balances linear storytelling with efficient access.
I kept the interface minimal and content-focused — clean typography, generous white space, and distinct section breaks make the content easy to digest.
I then added a footer with contact details at the end of each section. This was intentional: if someone is impressed while reading a case study or portfolio highlight, they don’t have to scroll all the way back up to find Daniel’s contact info — it’s right there.
Challenges & Solutions.
Challenge: Presenting financial content in a way that’s not intimidating.
Solution: Break information into smaller sections and highlight key numbers (gains/losses, performance dates) with clear visual separation.
Challenge: Balancing professionalism with approachability.
Solution: Avoided overly technical or heavy designs, opting instead for a clean, modern layout that highlights Daniel’s thinking and story.
Challenge: Encouraging connection.
Solution: Consistent footer placement and clear navigation to reduce effort for users who want to reach out.
Final Outcome.
The final website is:
Clean and professional, with Daniel’s research and portfolio at the center.
Simple to use, with a single scroll structure plus navigation bar anchors.
Accessible across devices, responsive for desktop and mobile.
Connection-friendly, with contact information at the bottom of every major section.
Reflection.
This project taught me how to balance content density with readability. Financial data can easily overwhelm a casual reader, but through layout choices and structured navigation, I was able to make the site both professional and inviting.
It also showed me the importance of thinking about user flow — whether someone wants to read everything in order or just jump straight to the portfolio, the design supports both approaches.
Overall, this project strengthened my skills in UI/UX decision-making and showed me how thoughtful design can make complex information clear and engaging.
